Bee serious!

No need to take unnecessary risks at your work (like this bee-keeper does) is what the copy for Volkswagen Craftec says. It gives you as standard ABS, Airbags and a cruise control, making safety, a major "must". What sort of bee-master would dress up as a flower?... and why on earth would he do that? :-/ Yes i agree...it's totally unnecessary... (not to say silly or stupid)!

Client: Volkswagen
Agency: DDB, Paris
Creative Director: Alexandre Herve / Sylvain Thirache
Copywriter: Edouard Perarnaud
Art Director: Martin Darfeuille
Photographer: Garry Simpson

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