Carry me away...

To promote Australia's biggest toy sale, they dressed actors up as "big toys" and attached oversized hands to their costumes. Once the "big toy" actor started to perform, he created the illusion that the hands were actually playing with him. That way the kids mostly were very much impressed. The actors passed through some magazines to the customers watching. The copy on the floor says: "Target, 100% happy". I really think this idea is amazing and did well its job.

Client: Target / Target Magazine
Agency: The Campaign Palace, Melbourne
Creative Director: Tony Leishman
Copywriter: Patrick Lennox
Art Director: Ben Green

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