Come om baby, light my fire!

The whole campaign from "Blush" sexy lingerie store, in Berlin, Containing: Print ads, Guerrilla ads, and internet site. A huge concept that turns out to be a very good one!



Inspired matchbox.... Instead of lighting the match on the side of the box you just scratch it on the girls panties. An great idea that is enough to do the trick ;-) I believe all guys would like to play with a matchbox like that, and for those who will see another guy lighting a match this way, it will sure get their attention.




Outdoor campaign that shows a girl striping while you're aproaching the store, showing you how much meters are left until you reach it! Who wouldn't notice these posters? Curiosity is enough to do the job ;-)

This is the store bag showing a part of the body wearing lingerie, that fits perfect once you hang it on your shoulder! If you haven't noticed this specific "trick" i bet you'll wonder why everybody is staring at you! Very cool one.

A print ad campaign... the copy reads "irresistible lingerie" Showing the store "window dolls" being a bit naughty! Kinky one.

Here is a poster... It is showing the statistics of newborn babies in Berlin area and Berlin center... The text reads: "Newborns for every 1.000 inhabitants" and in the lower right the copy reads: "5 years Blush, in the center of berlin" Meaning that in the center of Berlin (where blush is) more sex has been taking place, thanks to them.

And this is an older outdoor poster they had (a couple of years before i believe). A very clever one also, considering the second bottom subline ad, for a car repair service, since it is very possible you might have an accident by watching this on the road. ;-)

This is the site. An interesting one. You can check out yourself at: http://www.blushlingerie.com

Client: Blush Dessous
Agency: BBDO Berlin
Creative Director: Johannes Krempl / Patrick They
Art Director: Christiane Preuss / Katerina Karagiannidou
Photographer: Matthias Koslik

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