Another good outdoor campaign for BBC World. Using corners in the streets, BBC exhorts us to see both sides of the story, changing the impression that someone had, after seeing the other side of the billboard. So don't be in a rush to judge a story, before you get the whole idea! A well done outdoor.
Agency: BBDO, New York
Creative Director: Jerome Marucci / Ari Weiss
Copywriter: Ari Weiss
Art Director: Jamie Overkamp / Jerome Marucci
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