It is very Usual, for the handles to break apart in the cookware first (all house wifes and cooks know that i suppose)... So, based on this fact, Prestige launched the Omega range of non-stick cookware and focused on the strong handles, Making this enormous outdoor ad, actually rest on the pan's handle, simply to show that it's "heavy duty" made. I must admit it does look strong.
Client: Prestige Omega
Agency: Mudra, Bangalore
Creative Director: Sanjay Daiv / Jagdish Acharya
Copywriter: Sumitra Sengupta
Art Director: Saurabh Doke
Photographer: Paul / Amol Nanal
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