A good example for others to follow...

Fantastic outdoor billboard! Nothing much of a "conceptual visual" but has a great concept in it! The copy written on this ad is all it has (plus the logo) Using plain Typography (made by the Art Director) it reads: "What if a bank really did give power to the people?" And it means it! This is the first solar powered billboard from Nedbank, placed in South Africa. Using Solar saving cells, it provides a "non-electricity" area with energy, where it is much needed! Except its own lights, It also currently powers the kitchens of a township Primary School and promises that soon it will completely generate the whole school's power needs. It really would be great if every billboard could make a big difference like this.

Client: Nedbank
Agency: Network BBDO, Johannesburg
Creative Director: Julian Watt
Copywriter: Brad Reilly
Art Director: Jonathan Santana

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