Half full? or Half empty?

Great campaign for BBC world in America. a series of live "active" billboards, on the streets of New York, shows interesting issues from all around the world, asking for the publics opinion, by participating and voting. The vote is made by sending a text message to the number written under the facts to find out the way people see these issues. The copy reads: "Now in America".

Client: BBC World
Agency: BBDO, New York
Creative Director: Jerome Marucci / Ari Weiss
Copywriter: Adam Kanzer / Ari Weiss
Art Director: Jamie Overkamp / Jerome Marucci

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