It's just an illusion

I know this optical illusion style is done plenty of times before... but you have to admit that this one is really well done! I haven't seen another one look so live. It really looks like a digital screen effect. The copy claims exactly this "colors become alive" Great work... so real for a printed ad! (i can't stare on it for a long time)

Client: Sony Bravia
Agency: EURO RSCG Buenos Aires
Creative Director: Gustavo Reyes / Mariano Duhalde / Tony Waissmann
Copywriter: Mariano Duhalde / Tony Waissmann / Alexis Alvarez
Art Director: Maximiliano Sanchez Correa / Pablo Carrera / Guadalupe Covas

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