Life is a setting

How will life be in the future? Really hope not like this! A Campaign from Australia, for WWF, showing us that the way "man" is treating Earth, It's not far from missing vital importance stuff! such as Trees, Turtles & Sponges. Things that are replaced from man kind with "man made stuff" as appearing in these ads! Is that really what we are doing to mother nature? Guess so!

Client: WWF
Agency: Leo Burnett, Sydney
Creative Director: Mark Collis
Copywriter: Grant McAloon
Art Director: Michael Spirkovski
Photographer: Andreas Smetana

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