Magnets to the rescue...

Cool idea for post it. Notes are supposed to stick on surfaces and not fall down. This one in the ad looks like it's not an original, since it needs the "teddy magnet" to stay on the surface. Great work done from BBDO, Athens. All i can say is "not perfect", is the copy... maybe it's too much forced. I mean it seems as it is too straight (like directions for the dumb). I think it would sound better if they left out the repetition of the word "post-it" since the logo is there... plainly to give something for the brain to think about and bring a bigger smile to your lips (just a thought). But to be honest, who would leave a post it about a "post-it"? Could be much more realistic if there was a true note talking about something neutral, and the copy was just supporting the logo saying something like "ask for the original". I really don't like criticizing other creatives work, but i just feel sometimes that great ideas get burnt, cause of a small detail.

Client: Post it
Agency: BBDO, Athens
Creative Director: Theodosis Papanikolaou
Art Director: David Kaneen

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