Play with fire

A magazine print ad for Rolex watches. I like the visual of the woman stepping on Lava, to show how fearless she is while dressed up luxurious. The concept doesn't seem any great one... doesn't give any "wow" effect but its ok.

Client: Rolex
Agency: JWT, Paris
Creative Director: Pascal Manry
Copywriter: Jeremy Postaer
Art Director: Peter Nicholson
Photographer: Nadav Kandar

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