Here is another campaign showing again small objects turning into "heavy" ones. The concept is to show that when you loose energy, mental and body works get tougher. The copy claims: "Lacking energy? When the smallest of tasks become a burden, you should take Ginsana - a more natural way to restore lost energy."
Agency: DDB, Lisbon,
Creative Director: Duarte Pinheiro de Melo
Copywriter: Alexandra Duarte / Tomas Mayer
Art Director: Daniel Meneses / Duarte Pinheiro de Melo
Photographer: Joao Palmeiro
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