An American campaign about the Afro-Americans and things they have achieved... what I don't really understand is why showing the cream scoop for example? Couldn't they find something more serious? is that all? Wouldn't it be better showing somebody really important? And there is something else that really annoys me... this might sound weird, but it's the way i see it. These ads (and similar ones) are trying to speak against racism (that's what i feel), but... isn't it weird trying to say "colored people are great"? Why don't they ever say: "white people are great, be a friend of them and love them"! It just doesn't feel right. I think that just "talking" about racism while "separating" makes you a racist also. How is it possible for someone to think that blacks are a different kind? Who said that there brains DNA is different from others, and why do they compare it? or try to show and convince for the benefits of it? :-/ better try to show your brains benefit, for thinking of it (that seems like something to study about)! Sorry for all this, i just live in Greece not the USA and maybe got carried away... but after all it's still a "white mans world" if you know what i mean.
Client: United Negro College Fund
Agency: Y&R, New York
Creative Director: James Caporimo
Copywriter: Jordan Atlas / Jessica Zalaznick
Art Director: Jordan Atlas / Jody Farley
Photographer: Dennis Blachut
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