Respect the planet, respect our lives!

A social interest campaign for WWF (or better for "all of us"), made in Japan, that wants to communicate that the planet is in great danger. The copy reads: "for a living planet". All three of them use a symbol of the planet to say there message like: global warming, melting ice, dirt... but with a bit of imagination i guess you can see more like drying, draining, desert e.t.c... This of course is a very serious matter, and not far from nowadays. The execution doesn't really thrill me, but the message stands out. Just wish these things didn't stop at ads and somebody will really do something about it... great pity.

Client: WWF
Agency: Hakuhodo Inc., Tokyo
Creative Director: Kazuto Fukushima
Copywriter: Usagi Ishii
Art Director: Kotaro Hirano
Photographer: Kazuyoshi Usui

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