Snail trap :-O

For sure this can bring a smile to your lips (if not a laugh) :-) The copy claims:Humidity at home?" And shows a snail caught in a trap that was meant to catch a mouse!... obviously 'cause of too much humidity in the house. Reminds me of a joke with a fish instead of snail. nice one.

Client: Henkel / Rubson
Agency: DDB, Paris
Creative Director: Alexandre Herve / Sylvain Thirache
Copywriter: Mathieu Elkaim
Art Director: Pierrette Diaz
Photographer: Mark Leary
Retoucher: Romuald Habert

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