Time after Time...

An accurate working sundial was designed & created, to show the McDonald's breakfast menu throughout different times of the morning. A rather clever idea to advertise the restaurant, showing you what to have at the specific time. I don't know if it worked but it does look different.

Client: McDonald's
Agency: Leo Burnett, Chicago
Creative Director: John Montgomery / Mark Tutssel
Art Director: Vince Cook
Copywriter: Gary Fox-Robertson

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