Saturday, June 2, 2007

Understanding life (in English)




Life has no subtitles, is what this campaign claims for Yazigi English language school. Interesting made one, by using only illustrated typography to show all the items in a house. Looks like if you know the language you can clearly understand everything, since in real life, nothing is written on them!

Client: Yazigi
Agency: McCann-Erickson, Sao Paulo
Creative Director: Adriana Cury / Roberto Cipolla / Lusa Silvestre
Copywriter: Mario Cintra
Art Director: Romolo Megda / Daniel Chagas Martins
Illustrator: Thomas Broome

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