Water needed

A campaign for Swatch from Portugal. The watch just can't stay long out of water... Seems like it's half fish! The translation of the copy is something like "it is lacking for sea" I'm not really crazy about the art direction, but the idea is ok i guess.

Client: Swatch
Agency: DDB, Lisboa
Creative Director: Jorge Teixeira
Copywriter: Nelson Quadros
Art Director: Nuno Gonhalves
Photographer: Steve Stoer

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