Saturday, July 7, 2007

Dust in the wind

Two nice magazine ads for Audi. Without showing any of their cars, they focus on the Pollen filter every Audi car has as a standard, as the copy claims too. The gutter of the magazine, acts as a barrier, to show how the dust and pollen filter works, in the simplest terms, stopping all sort of dust that attends to enter your rhinal system ;-)

Client: AUDI / Pollen Filter
Agency: Ogilvy, Johannesburg
Creative Director: Fran Luckin
Copywriter: Derek Shevel
Art Director: Karin Barry
Photographer: Pierre Peters
Typographer: Karin Barry

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