Another great campaign for Lego by Saatchi & Saatchi, Singapore. I really am starting to wonder, how is it possible, that no matter what Agency is doing Lego, they always come out so good! Is it because the client has such a good taste and a good Marketing Dpt? i believe yes! This campaign leaves again the readers imagination, to build the pieces, into what they should be: a fire engine, a train and a aeroplane using the copy "build it". Ofcourse they use a photo-realistic background just to prove how alive these objects will become, once they are assembled. Bravo, a very good job!
Agency: Saatchi & Saatchi, Singapore
Creative Director: Andy Greenaway
Copywriter: Stuart Harricks / Roger Makak
Art Director: Stuart Harricks
Photographer: Dean Zillwood
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