Monday, July 23, 2007

It's a white world after all

A nice art direction once again for Audi. The copy here claims "It makes the world turn white" meaning "pale" and that's why the world looks uncolored next to the car. The photography is very good, i wouldn't overact if i used the phrase "piece of art".

Agency: DDB, Milan
Creative Director: Vicky Gitto
Copywriter: Nicola Lampugnani
Art Director: Francesco Guerrera
Photographer: Winkler & Noah

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