Make the difference

A campaign for Mackenzie University in Brazil. The ads are talking about charismatic known people, and more specific about Leonardo DA Vinci, Benjamin Franklin and Winston Churchill, Showing how this people are affected by three different environments of knowledge and how they differ from others. The copy reads: "Additional knowledge is what sets you apart from the others. Get a Master's Degree."
Thanks vaishnavi for sending it :-)

Client: Mackenzie University
Agency: Publicis Brazil Communications, Sao Paulo
Creative Director: Guilherme Jahara/Rodolfo Sampaio
Copywriter: Marcelo Sato
Art Director: Andre Gola

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