Thursday, July 26, 2007

Show me the way


"A seductive navigator" is written for copy. I wonder why is this navigator mentioned as a seductive one... Probably it's the "look" of it, or maybe it's a really voluptuous voice giving instructions... (personally i prefer the second case) :-) and what i again like more in this campaign is the photography.

Client: Garmin
Agency: DDB, Milan
Creative director: Vicky Gitto
Copywriter: Michelangelo Cianciosi
Art director: Francesco Fallisi
Photographer: Winkler & Noah

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1 comment:

michelangelo said...

It's the first case. The navigator has a 16 inch widescreen and a leather case.