Monday, July 16, 2007

Together for Ever?

I really loved this ad when i saw it! Made me laugh out loud. Coming from Melbourne and made for a chocolate bar brand called Fling, shows that Aussies down-under, really have a good sense of humour! The ad shows the princess of the fairytale having for lunch frog-legs, probably the legs of her beloved prince charming!.. The copy explains what's going on, while it claims: "Forever is overrated" and the text below it reads: "Chocolate, cream and a light crispy center all meet in a delicate rendezvous, then melt slowly away". All i can say seeing it from the realistic side is... yes, forever is overrated indeed :-)

Client: Fling
Agency: Clemenger BBDO, Melbourne
Copywriter: Emma Hill
Art Director: Cameron Hoelter
Illustrator: Mad Cow Pictures

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