Blow me out!

This is a kind of weird way to show a tyre product I must admit... Not telling us how good the Continental tyre grips. Instead the copy on this campaign talks about how good they work, even when they are deflated! Now this is something that could work... after all it's true that all tyres get flat at sometime... the point is to convince that they still are safe!

Client: Continental Tyres
Agency: Ogilvy, Cape town
Creative Director: Christo Nel
Copywriter: Ryan Broughton
Art Director: Tony Purnell
Photographer: Peter Hooper


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