Don't enter the Maze!

An outdoor campaign for Johnson Anti-Mosquito Off Lotion. In both ads the execution doesn't differ much, Showing the hard time a mosquito can have finding you! The concept is based on an imaginary maze the insect must follow to have its drink... The only thing i can add here, is that it still doesn't seem impossible that it will get you at the end, if it finds its way through.. Maybe an electrified net or wire would be much better, to get once and for all rid of them :-) (I really hate what they do to me every Summer!)

Client: SC Johnson
Agency: Draft FCB, Kuala Lumpur
Creative Director: Yap Pow Hoong
Copywriter: Reza Abdullah
Art Director: Reza Abdullah
Illustrator: Reza Abdullah / Jann Lim
Photographer: Fai (IFL) / Corbis

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