Heavy weight champion

The concept about big spaced vans has been done in many similar ways, but I've never seen it done before in this specific way. Showing the front part of the Fiat Ducato's cabin "attached" towards things that it can carry. Things that look too much "heavy weighted". A nice campaign coming from Brazil.The copy claims: Now with much more load capacity.

Client: Fiat Ducato
Agency: Leo Burnett, Sao Paolo
Creative Director: Ruy Lindenberg
Copywriter: Alexandre Scaff
Art Director: Felipe Massis

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