The invisible food!

A Fantastic Idea is brought to light for this Guerrilla ad. Using the pages of a magazine to hide what is about to follow. Pulling all the way out the "Broccoli", you discover the Cepacol dental floss at the end. The concept ofcourse is to relate the white pages of the magazine with your teeth, plainly to say that food hides between them. Exactly the same execution has also been done with a pork steak and a chicken leg, as parts of a campaign of three.

Client: Cepacol
Agency: Publicis, Sao Paolo
Creative Director: Guilherme Jahara / Rodolfo Sampaio
Copywriter: Renata Florio
Art Director: Leo Macias
Photographer: Marcelo Ribeiro

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