Arachnophobia

Here is a new one for Olay, continuing the good work. Olay total effects 7x, is an anti-aging cream. In this campaign, Olay is used as a insect-killer, and the numbers (age) is supposed to be the bug Olay is after. The message comes clear and both art direction and typography are good. The teeny-tiny-mini copy reads: "Age repellent"... maybe they were trying to decide if they would use the copy or not. Could be wise they did it after all... lots of blonds use there products :-) *I just said a stupid joke!*

Client: Olay
Agency: Saatchi & Saatchi, London
Copywriter: Andrew Petch / Esteban Franco
Art Director: Graham Lang / Nour De Silva
Illustrator: Graham Lang
Photographer: Firstbase

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