Children are our hope
This concept won the 2007 Young Creatives Competition, conducted by Advertising Agencies Association of India (AAAI). A simple visual showing the lines of an exercise-book, used as prison bars for a child. I suppose the concept here is that instead of going to school, kids are forced to work (like prisoners). Or maybe that the kid is using the notebook to express it's feelings?... I believe it doesn't come very clear. but in both cases you get the sad feeling. Copy reads: " Say no to child labour". Thanks Arun for sharing it.
Client: Social Service
Agency: Mudra, Chennai, TamilNadu
Creative Director: Sanjay Daiv
Copywriter: Mukund Olety
Art Director: Kapila Ramakrishnan / Arun Chakkravarthy
Illustrator: Mohan Jo Manjooran / Thiyagarajan
Photographer: Morarji Anand
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1 comment:
Yaah, I am competely agree with Zed who posted comment on the concept of 'Children Are Our Hope.'I think the concept is gud but the application is wrong. It should be applied with the kids are overpressured on their studies and school activities which is mentioned as prison behind the 'rulling bar'. The concept is rightly matched with Amir Khan's movie 'Taare Zameen Par'...Nonetheless, the creative is awesome.
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