Developing Ideas...
A self promo advertising for TBWA in Poland. The concept is not so original i guess (using a bulb to represent the idea), but the execution is really strong. Notice that the person giving the birth to the "idea" is a man :-/... just hope it doesn't mean they need 9 months of pregnancy to make it happen :-) Great Photography and Art Direction i must say!
Client: TBWA, Warsaw
Agency: TBWA, Warsaw
Copywriter: Tomek Dan
Art Director: Sunil Nair
Photographer: Glen Svage
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2 comments:
this one is dis-gus-ting... it's so rude, brutal and bloody; it won't make me check what its all about if it wasn’t for your feature about it. is it another pseudo reality extreme surgery reality show? nah...
I guess it is, but also meant to be strong and shocking. I also wonder sometimes... ads should come out with a big red "x" on the corner, meaning "adults only" ;-) Well after all it is an ad agency and wants to shake things a-bit. But to be honest i also was disturbed at first view.
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