A healthier "touch"

Client: Clorox
Agency: Dieste Harmel & Partners, San Francisco
Creative Director: Carlos Tourne
Copywriter: Diego Duprat
Art Director: Patricia Martinez

An interesting Spanish campaign for bleach and cleaning products "Clorox", Made in U.S.A., Showing how things we touch everyday, or things we put in our mouth (specially kids) are safe and healthy enough when using this product. These things are a door handle (shown as an apple) and keys (shown as biscuits)... The only thing i am concerned about is, couldn't the meaning be: "eat them after cleaning"? ( i guess not really, since the product is aiming for mums and not for kids) :-) The copy says : "This is how kids see the world. Keep it clean!"... thanks Isabelle for helping. :-)

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