Wednesday, September 5, 2007

I'm all "eyes"

Copy: "What about sending formality for a walk?"

Copy: "It's hard to take the eyes off a good design, isn't it?"

Copy: "Do you accept a french eye drop?"

A campaign for Eric Gozlan Optician stores, freshly made and coming straight from Brazil. What i liked mostly is the illustrations. Reminds me very much of Japan's Takashi Murakami's painting style, and I'm sure you'll all agree. :-) A sensitive nerve is touched here, cause he, together with Roy Lichtenstein are among my favourites. (I just remembered i have done myself a Lichtenstein fruit juice packaging "tetrapack" when i was in college, and came out good... maybe i'll post it some day). Thanks Daniel for sending in.

Client: Eric Gozlan
Agency: Fuego Creative Communications, Curitiba
Creative Director: Ricardo Schrappe / Renato Kadota
Copywriter: Daniel "Jeremias" Coelho / Ricardo Schrappe
Art Director: Glauber Shimabukuro / Renato Kadota
Illustrator: Glauber Shimabukuro
Photographer: Francisco de Deus

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