It's a "toy" world after all...

Guerrilla ads are for sure the most intelligent ones, as i guess we would all admit... trying to find concepts that can use anything from the environment to do their "trick". This is a very good and original one from Grey in Germany, showing that globe (our whole world) can be a big toy! As the C.D. Florian Meimberg says: "We just realized an ambient installation for our client Toys”r”us. And used the biggest ad space we could find: The planet!"
I must warn everybody NOT to open the valve-cap if you ever see this around... there is a great "global deflation" danger! Thanks Flo for both... the participating on my blog, and the idea :-)

Client: Toys'r'us
Agency: Grey Worldwide, Dusseldorf
Creative Director: Florian Meimberg / Torsten Pollmann
Copywriter: Torsten Pollmann
Art Director: Florian Meimberg / Matthias Renner
Illustrator: Hajo Mueller
Producer: Peter Engel

Rate this ad