The Matrix codes

Small text: "Hackers are extremely obsessive people... Beware"

Small text: "Hackers are extremely Perseverant people... Beware"

Small text: "Hackers are extremely dedicated people... Beware"

A very nice "hidden word" campaign for Tempest security internet tecnologies. Actually it's not hiding the words, but showing how hackers can descover deleted, or encrypted data info. Using an automatic paper destroyer, a puzzle and a cryptographed game, as the main picture, the ads have a very small paragraph line written on them that tells us what hackers are able to do. (You have to enlarge the post images to be able to see that). Small text in ads is common, but in this case, the concept is well done, wanting to emphasize on internet encrypting. What I also like is that it simply uses black and white.

Client: Tempest
Agency: F/Nazca Saatchi & Saatchi, Sao Paulo
Creative Director: Eduardo Lima / Fabio Fernandes
Copywriter: Eduardo Lima
Art Director: Luciano Lincoln

Rate this ad