Negative drawing

A different drawing style is shown here, for advertising Penline Pens. The paper is not colored, it is white... but all the covered area comes from the pens color, leaving white uncovered lines only where the sketch should be! The concept here is to show how accurate and long lasting a thin pen can be. No text actually is needed to explain what's going on. ;-)

Client: Penline
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Creative Director: Hwa & Szu
Copywriter: Eddie Azadi
Art Director: K C Chung / See-Lok Ng / Chee-Wee Choo
Illustrator: K C Chung / See-Lok Ng / Chee-Wee Choo

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