The power of love VS The power of humour :-)

The Regional Tourism Committee of Paris Ile-de-France continues its successful campaign in London for a second year in a row. The goal is to attract Londoners to Paris. Here i am posting the second part of that campaign (thank you Francois), that shows in an unorthodox but spirited way the Rugby World Cup that will take place in Paris. Paris region will be hosting several World Cup matches, including the final at the Stade de France. I must confess that my first impression was to be a bit shocked... but after that a smile showed up on my face :-) I believe France and specific Paris, really does have a great sense of humour... and to be honest British people must too (since this campaign is an invitation for them) the proof to that can be found by visiting there site: www.cestsoparis.com :-) Good work done by BDDP & Fils.

Client: Regional Tourism Committee of Paris / Ile-de-France
Agency: BDDP & Fils, Paris
Creative Director: Manoelle Van Der Vaeren / Guillaume Chifflot
Copywriter: Francois Faure
Art Director: Antoine Mathon
Photographer: Cedric Delsaux

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