Say cheeeeeeeese.....

A tricky campaign for Electrolux washing machine that has an exclusive shoe washing program (as the copy tells us also). By using well known and recognizable athletic shoe brand logos as pieces of cheese, we all get the message i guess. Athletic shoes are the most "smelly" ones after sweating and the disgusting smell coming out of them, often reminds us bad cheese! The copy also claims: "Get rid of foot odor". An ad with great taste but an awful smell :-).

Client: Electrolux
Agency: Fischer America Communications Total, Sao Paulo
Creative Director: Jader Rossetto / Flavio Casarotti
Copywriter: Ricardo Big Passos / Gustavo Diehl
Photographer: Lucio Cunha

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