If this campaign doesn't make you want to run to the gym, then i really don't know what else can work :-) Nice art direction and photography, made for Speed-fit body training centre in Germany, showing how unhappy your belly can be and what a sad face it can really have. :-) The copy reads: "Unhappy with the shape you're in?" And claims at the end: "Speed-fit. Work out the easy way". The visuals give directly the message quite strongly!
Agency: Jung von Matt, Berlin
Copywriter: Carmen Riemer / Jan Harbeck
Art Director: Chantal Ehrensperger / David Mously
Photograher: Robin K
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