A very nice idea for Kolin LCD TV's in Taiwan. The whole campaign looks as if it is a color book for kids, and one has to fill in the missing colors. The copy claims: The Kolin LCD with 1.070.000.000 colours. Watch and learn. With its exclusive "IDEA" chip Kolin LCD meets your expectations of colour and more.
Client: Taiwan Kolin Company Limited
Agency: Bates Taiwan Co., Ltd. / Taipei
Creative Director: Richard Yu / Ronny Hsu / Lion Tsai
Copywriter: Lion Tsai / Echo Shao
Art Director: Richard Yu / Ronny Hsu / Boonseng Lim
Illustrator: Boonseng Lim / Kyo Chen
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