Tinkle-bells dream land

It doesn't happen very often lately, to see a well "graphic-designed" ad. A lot of designers attempt to do it but only a few manage. As a graphic designer myself I must give this campaign my congratulations :-) Ofcourse it has a great photography too, but it is based more on the designers work. So what if it doesn't have a clear and specific concept? ( I know plenty of ads that don't have, by using only life style photography) at least this campaign is impressive enough to keep you gazing on it. Actually the idea here is to bring out a result full of feminine style and also show the influence the product has around the world... like the Egyptian, French and American symbols and atmosphere it uses. All this is well combined with the "fairy-tale" environment surrounding these ads, that i guess the whole target-group (girls) will like very much. What seems a bit more difficult in this case, is that a guy illustrated them!

Client: Sassi / Norsca
Agency: Loud, Sydney
Creative Director: Andy Firth
Copywriter: Emma Den Ouden
Art Director: Muhannad Shono
Illustrator: Muhannad Shono
Photographer: Montalbetti & Campbell

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