You keep me hanging on

A funny way of showing that the rain-forest is disappearing. WWF hasn't got us used to these sort of ads, but maybe it's time to use a different approach, so peoples attention can be more stimulated. Tarzan is left there hanging, with no more trees to go on. The copy tells us: "15 square kilometer of rain forest disappears every minute". Hope everybody understands that and finally takes place on it.

Client: WWF
Agency: Uncle Grey, Aarhus
Creative Director: Per Pedersen
Copywriter: Michael Paterson
Art Director: Rasmus Gottliebsen / Jesper Hansen / Rasmus Dunvad

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