A great art direction for this campaign for Melissa. Many times fairy-tales have been used for ads, but these ones are adult bed time stories! Lovely way to show "Cinderella", "Rapunzel" "Little red riding hood" and "Snow white"... all females ofcourse and all shown from another view... I always was wondering what they do in their bedrooms :-) The truth is I had a hard time figuring out what the product is, until i discovered it is shoes :-) I'm sure that men won't really care what the product is anyway :-/ but for sure they will stick on these pages a few seconds ;-). I wonder will they remember what "Melissa" was about?
Client: Paulo Pedó Filho / Melissa Shoes
Agency: BorghiErh / Lowe, Sao Paulo
Creative Director: Jose Henrique Borghi / Erh Ray
Copywriter: Fabio Tedeschi / Omar Caldas
Art Director: Erh Ray / Rodrigo Rodrigues / Leonardo Marques
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