Cinemania

"Mickey mouse pants buttons"

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"Matrix code"

"Kill Bill Bride's costume"

Simple and absolutely great concept. By just using 2 or 3 colors, this campaign shows characterisitc symbols of known cartoons or films. Only these 2-3 colors are enough to bring the whole picture to our memory and connect them with what they try to show. Films characters and movies like: "Micky Mouse" "The Simpsons" "Superman" "Matrix" and "Kill Bill" are easily recognized. The copy reads: "If just 3 colors can reveal a movie, imagine what 16 million can do.TVA Digital. High Definition" (I really like this line, it's done very well also). This also proves how good marketing and branding works in some fields, such as films. Love it and hope to see more unique and good ideas easy to get like this. :-)

Client: TVA Digital
Agency: DM9 DDB, Brazilia
Copywriter: Edson Oda
Art Director: Rodrigo Bombana
Illustrator: Sergio Fiho

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