A plant fertilizer, must first of all promise that the plants will grow fast and strong! So this campaign here for Neudorff does exactly that. I don't think there is any need to explain what is going on in these ads, as the message is delivered clearly with a good sense of comic humour :-) Just one drop to make them grow in a "zap". Pretty nice concept. The illustrations and art direction is really great and angled from the right corner... for example i can notice that the guy ready to commit suicide is shown (drawn) from above and the lumber guy is shown from beneath, just to emphasize the feelings. Looks as a true good comic book.
Client: Neudorff Plant Ferilizer
Agency: DDB, Dusseldorf
Copywriter: Tim Jacobs / Dennis May
Art Director: Thomas Schwarz
Illustrator: Dino So
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