Killing me softly... with his food!

Hepamaxx is a food supplement for treating different nutritional disorders, that affect badly on vital parts of the body including the heart (in this case the liver). The visuals on these two ads show “junk food” treating the liver bad, or waiting for it to show up around the corner! It might seem funny at first sight, but it also makes you think, that we really are what we eat. The copy is saying: “You are having fun. Your liver not”. Good work coming from Peru. I really love the costumes... gave me some great ideas for the carnaval :-)

Client: Hepamaxx
Agency: McCann Erickson, Lima
Copywriter: Cesar Godenzi
Art Director: Eduardo Meza
Illustrator: Edher Espinoza
Photographer: Fernando Salomon

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