Look who's laughing!

It looks like fish do laugh out loud!... and if fish don't I guess we will after this funny looking campaign. A view from the fish eye is what these ads are showing, like looking through a disfiguring glass. The copy claims: "give fish a laugh". We can all recall how fish look inside an aquarium... what we don't really know is how we look to them ;-) Yep, I'm sure they will be laughing their guts out. The only thing that makes me more confident, is the fact that I've read somewhere about their memory... it only lasts 6 seconds... (now who's laughing?) ;-)

Client: Warsaw Zoo Aquarium
Agency: McCann Erickson, Warsaw
Creative Director: Iwona Kluszczynska / Wojciech Dagiel
Copywriter: Iwona Kluszczynska / Wojciech Dagiel
Art Director: Dawid Marcinkowski / Wojciech Dagiel / Iwona Kluszczynska
Photographer: Piotr Porebski
Retoucher: Zbyszek Rudomino

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