A cool campaign for the new N2 Neonode mobile phone. The art direction is nice, the concept is very good, meaning that it becomes a part of you and the photography is fantastic done... (did I mention the retouching? cause it's also very good!) Sweden seems to be doing a great job in advertising. I found this "got you under my skin" idea very original. The copy claims: No buttons. All you" and signs: "Don't think. Feel." Fits perfectly with the visuals.
But there is more to it... Look how it all began with a very unique blog...
Somewhere in the beginning of this year (early February) A guy called Bjorn Svensson, working as a product manager for Neodone, actually got pregnant!!! Yes, he is the guy that brought this mobile phone to life. He is describing the hard time of his pregnancy in his blog, without ofcourse explaining from the very first beginning, what this is really all about - maybe someone could buy it ;-) - Have you ever seen a better use of media, and specifically Internet blog? I found it Amazing. (I just wonder..is he really the product manager?) :-O
P.S: Hey Bjorn, next time if they are twins... can i keep a black one please? ;-)
Also don't forget to check out the blog site, to get the whole idea of how it was promoted.
Agency: Publicis Stockholm
Copywriter: Malin Akersten
Art Director: Yasin Lekorchi
Photographer: Niklas Alm / Vostro
Retoucher: Sofia Cederstrom / Vostro
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