Muted movies

A campaign based on the importance of sound in films or TV ads. The copy is claiming: "Use the power of sound for your TV advert or film. The sound makes the film". It is made for NJP Tonstudio, a film recording studio in Switzerland. Using ads alot alike movie scenes, each one gives three options, for what the sound could be heard like, or how the movie dialogues could sound. I find these options very enjoyable and I suppose they are right... even the use of subtitles (when someone next to you is trying to sleep) cannot really let you enjoy and get absorbed by a movie. :-)

Client: NJP Tonstudio
Agency: Advico Young & Rubicam, Zürich-Gockhausen
Creative Director: Urs Schrepfer / Christian Bobst
Copywriter: Johannes Raggio
Art Director: Christian Bobst / Isabelle Hauser
Photographer: Hulton Archive

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