A weird but interesting art direction for Mentitas Mints. The funny way of approaching this product, hopefully will work positively and not the other way around, scaring future clients away ;-) The copy claims: "Stop the torture. Strong mints". The visual shows the mouth torturing the nose, cause of the strong mints he just ate!.. but what about the eyes? are they ok? :-) I like the idea, different from the already done plenty of times "running nose".
Agency: Lowe Porta, Santiago
Copywriter: Pablo Gallardo / Kiko Carcavilla
Art Director: Mariano Perez / Damian Balmaceda
Illustrator: Ricardo Salamanca
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